Totum Risk Selected as Finalist for Industry Awards


Totum Risk (Totum), the only multi-scoring risk tolerance tool that helps advisors understand how much risk their clients can take based on their life situation, announced that is has been selected as a finalist for the 2019 Industry Awards in its Technology Providers: Risk Tolerance/Client Profiling category. This year’s nomination focuses on new machine learning added to the backend of Totum’s quantitative risk models used to power its risk tolerance questionnaire and risk capacity score.

The Industry Awards, now in its fifth year, celebrates the companies, individuals and organizations that demonstrate outstanding achievement in support of financial advisor success. A record number of nominations were submitted this year—more than 650 entries were received from 262 companies*. Winners will be announced at a black-tie event at The Ziegfeld Ballroom in New York City on September 12, 2019.

“We are deeply honored and proud to be recognized as one of the industry’s top technology providers for risk tolerance,” said Larry Shumbres, CEO at Totum. “We continue to invest in advanced technology that improves the financial outcomes and bottom line for our clients.”

To qualify as a finalist, Totum was rated on criteria, both quantitative and qualitative, that facilitate how advisors can better manage risk for clients.

“Machine learning and predictive analytics unlocks the data that informs real-time decisions,” said John Aruldoss, CTO of Totum Risk. “Totum’s quant models leverage population analytics and carefully curated data from IBM to continuously calibrate and monitor the client’s risk capacity score. With Totum, when a portfolio shifts outside the risk capacity score, the advisor is immediately alerted based on that new life event. In the past, early-warning systems like these would have taken years to develop.”

Additional details about the Industry Awards and a full list of the 2019 finalists can be found online at

About Totum Risk
Totum is the only multi-scoring risk tolerance tool that helps advisors understand how much risk their clients can take based on their life situation. Totum is based in Atlanta, GA and the company was founded in 2015 by FinTech industry veterans including managing partner Mark Cone. With Totum, advisors can easily customize how they engage with their clients and have in-depth discussions about their Risk Preferences, Risk Capacity and Portfolio Risk. For more information on Totum Risk, please visit and follow us on Twitter, LinkedIn, Facebook, and Instagram.

*2019, May 31, Press Release, Announces Finalists for the 2019 Industry Awards.

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