How to navigate client portals

In order to provide the highest level of financial advice for clients and compete against robos, advisors must use technology that helps them develop a competitive edge in service, advice and customer experience.

Advisors can often put together more appropriate portfolios based on their knowledge of the market and their clients. However, without robust portals that pull together all the information and reporting needed by both the customer and the advisor, they struggle to compete with the simple user interface of the automated systems.

A strong client portal is more than just a login screen for accessing reports on portfolio performance. The leading portals also include financial planning software to get a granular look into a client’s financial situation, portfolio accounting software that reports and manages the client’s investment accounts, and customer relationship management software that manages the client relationship.

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