Financial Times – FAIQ Feature: New Firm Helps Advisors Fight Off Robos

A new tech firm is out to help advisors distinguish themselves from traditional rivals and encroaching robos alike.

Totum Wealth, a Los Angeles-based analytics provider, last week launched its flagship platform giving advisors tools to customize client portfolios in ways typically out of reach to retail clients.
Instead of taking note only of a client’s age, wealth, risk tolerance and retirement horizon for purposes of portfolio construction and maintenance, Totum lets FAs add factors like profession, geographic location, physical health, real-estate holdings and size of family as well as balance-sheet consideration

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