Why female-focused digital advice is needed

While we don’t think it’s intentional that millennial women are overlooked by the financial services industry, the reality is that they are. A recent survey by Stash indicated some of the reasons why 85% of millennial women don’t invest.

One of the most common answers is that 76% of respondents find investing confusing or inaccessible, which could be due to educational bias. With 33% of wealth held by women now, and 67% expected to be in female hands by 2020, how can advisers attract and assist millennial women?

Read more here.

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