Betterment makes CFO hire with $20 billion AUM ‘line of sight’ and IPO mindfulness

After 12 months of searching and eight years since its founding, Betterment Holdings Inc., housed in an old toy factory and led by millennials, has hired its first grownup-in-chief.

The New York-based robo-advisor has landed 53-year-old Amy Shapero. Her formal title is chief financial officer but she will be expected to add far more than financial knowledge to her new employer. Shapero’s eclectic career balances stints at standard bearers like Goldman Sachs and Standard & Poor’s with VC-backed unknowns like Sailthru Inc. of New York, an online marketing firm, and Westminster, Colo.-based DigitalGlobe, which provides high‐resolution Earth imagery, data and analytics. Her duties in these firms varied widely.

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