ATLANTA–(BUSINESS WIRE)–Totum Risk, formerly known as Totum Wealth and a provider of risk tolerance for financial advisors, today announced Larry Shumbres’ promotion from Chief Revenue Officer to Totum Risk’s new CEO. The promotion and repositioned company name comes on the heels of Totum Risk’s renewed focus on leveraging key consumer data to provide advisors with greater insight into their client’s life events. Totum Risk’s holistic risk context module considers the risks associated with one’s human capital factors including health, family responsibility, goals, income stability, industry exposure, and financial strength. The company then pulls additional data from other sources to assess company and industry growth. While Totum Risk’s input form is no longer than a typical client questionnaire, the solution provides an easier and more thorough client discovery process, resulting in insights that will illuminate clients’ existing risk exposures that the advisor should be aware of when constructing the portfolio. “I am greatly looking forward to taking on a new role within Totum Risk as we move forward and continue to provide advisors with new methods for managing risk and the financial success of their clients,” said Larry Shumbres, CEO of Totum Risk. “Our name change directly reflects the company’s shift in focus as we aim to design a more holistic approach for financial advisors to calculate risk and provide a robust and customized portfolio based off of their unique human capital factors.” In addition to Shumbres’ promotion to CEO and the company’s rebranded name, Totum Risk has also relocated its company headquarters to Atlanta, Ga. About Totum Risk Based in Atlanta, Totum provides a unique risk tolerance tool for financial advisors to drive prospect conversion and client engagement with suitable advice. Totum is the only financial technology platform that measures Risk Capacity, powered by robust proprietary risk scoring models. For more information, visit or follow the company on LinkedIn and Twitter.


For Totum Risk Haleigh Tomasek, 678-781-7208 or David Jones, 678-781-7238

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