As a self-aware Sallie Krawcheck launches at TechCrunch Disrupt, Ellevest embraces the peril of selling algorithms to women The high-wattage roster of accomplished and monied women onboard for this round, announced in September, include tennis great Venus Williams; Mellody Hobson, co-founder of Ariel Investments; Theresia Gouw, leader of Aspect Venturesand Sonja Perkins, founder of  Broadway Angels, an all-woman angel investment group.  ]]>

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